- Building a stronger, healthier community
Supporting Those Who Serve Us everyday!
Frontline workers carry the weight of our communities every day. THE FRONTLINE CWI was created to give back — through sport, connection, and access to wellness resources that support both mental and physical well-being.
- Community Tournaments & Events
- Mental Health & Wellness Support
- Family & Youth Programming
Stay tuned for our free programs
Program information coming soon...
20
April 2025
Yoga/Pilates Class for Frontline Families
Who doesn't love a good stretch
- 8:00 am - 5:00 pm
- Toronto Pan Am Sports CentreToronto, ON
FREE
18
April 2025
Financial Literacy Workshop for Kids of Frontline Families
An important topic that is often overlooked at school which can help your kids prepare for their future
- 8:00 am - 5:00 pm
- Toronto Pan Am Sports CentreToronto, ON
FREE
15
April 2025
Youth Basketball Workshop for Frontline Families
Family fun, shooting some hoops
- 8:00 am - 5:00 pm
- Toronto Pan Am Sports CentreToronto, ON
FREE
Who we serve & how we show up
THE FRONTLINE is a community-driven initiative that celebrates and supports frontline workers across the Greater Toronto Area. Through sports tournaments, wellness programming, and community events, we create spaces for connection, recovery, and mental well-being.
THE FRONTLINE is designed for frontline workers, including those in emergency services, transit, healthcare, and public service — as well as their families and the broader community who want to support them.
We host multi-sport tournaments such as basketball, soccer, and softball, along with exhibition games, youth training sessions, and wellness-focused programming.
We provide access to on-site wellness professionals, resources, and programming designed to support mental health and overall well-being. Our goal is to create a safe and supportive environment where frontline workers can recharge and connect.
The adidas Woodbridge Employee Store offers a premium shopping experience featuring the brand’s signature athletic footwear, apparel, and accessories. Explore the latest collections designed for performance and style across sport and lifestyle. As a First Responder, enjoy an exclusive 50% off storewide. Some exclusions may apply—visit in store for full details.
- Partnership Tiers
Be Apart of
something great
Join us in building something bigger than the game. The Frontline brings together community, culture, competition, and impact — creating meaningful opportunities for brands to connect with a passionate and engaged audience.
From media exposure and on-site activations to community engagement and promotional campaigns, our sponsorship opportunities are designed to create lasting visibility and real impact.
Click on a tier below for more details.
Title Sponsor $20K+
Before Event
- Exclusive Program Name
- Your company’s service/product will receive exclusivity
- Exclusive Press Inclusion and Event Programs
- Press Conference Speech Time and Press Release Mentions
- Facebook Posts and Instagram Posts
- Company recognition in event marketing materials and ads
- Company recognition on Jumbotron
- Campaigns and cross-promotional opportunities
- Featured and/or mentioned in promo and media lots for print, radio, podcasts, etc.
During Event
- Activation space
- Logo placement on organizer and volunteer t-shirts including jerseys
- Speech time at event opening ceremony
- MC recognition and verbal company recognition throughout the event
- 10 Parking compensation for duration of the event
- Company recognition on sponsor signage placed throughout event
- Company item/prizes placed in Swag Bags
- Company item/prizes donated to charity
- Titleship rights for winner’s trophy, presented at the event
After Event
- First right-of-refusal for the same sponsorship tier the following year
Presenting Sponsor $10K+
Before Event
- Exclusive Press Inclusion and Event Programs
- Press Conference Speech Time and Press Release Mentions
- Facebook Posts and Instagram Posts
- Company recognition in event marketing materials and ads
- Company recognition on Jumbotron
- Campaigns and cross-promotional opportunities
- Featured and/or mentioned in promo and media lots for print, radio, podcasts, etc.
During Event
- Activation space
- Logo placement on organizer and volunteer t-shirts including jerseys
- Speech time at event opening ceremony
- MC recognition and verbal company recognition throughout the event
- 6 Parking compensation for duration of the event
- Company recognition on sponsor signage placed throughout event
- Company item/prizes placed in Swag Bags
- Company item/prizes donated to charity
- Titleship rights for winner’s trophy, presented at the event
After Event
- First right-of-refusal for the same sponsorship tier the following year
Diamond Sponsor $5K+
Before Event
- Facebook Posts and Instagram Posts
- Company recognition in event marketing materials and ads
- Company recognition on Jumbotron
- Campaigns and cross-promotional opportunities
- Featured and/or mentioned in promo and media lots for print, radio, podcasts, etc.
During Event
- Activation space
- Logo placement on organizer and volunteer t-shirts including jerseys
- 4 Parking compensation for duration of the event
- Company item/prizes placed in Swag Bags
- Company item/prizes donated to charity
- Titleship rights for winner’s trophy, presented at the event
After Event
- First right-of-refusal for the same sponsorship tier the following year
Supporting Sponsor $1K+
Before Event
- Facebook Posts and Instagram Posts
- Campaigns and cross-promotional opportunities
- Featured and/or mentioned in promo and media lots for print, radio, podcasts, etc.
During Event
- Activation space
- 2 Parking compensation for duration of the event
- Company item/prizes placed in Swag Bags
After Event
- First right-of-refusal for the same sponsorship tier the following year
Bronze: $1500
Includes:
- single team registration for basketball, soccer, or softball
- branded uniforms
- banner display
- access to youth basketball training sessions
- access to yoga sessions
- access to physiotherapy & chiropractic services
Silver: $5000
Includes:
- Bronze Tier Package
- second team registration for basketball, soccer, or softball
- early access to youth basketball training sessions
- early access to yoga sessions
- special event naming rights
- jumbotron ad space
Gold: $10,000
Includes:
- Silver Tier Package
- third and fourth team registration for basketball, soccer, or softball
- softball titleship rights
- private youth basketball training sessions
- private yoga sessions
- event naming rights
- trophy naming rights
- parking to be compensated for duration of event
- first right-of-refusal for same partnership tier next year
Partner With Us to Support the Frontline CWI
Make a lasting impact while supporting frontline workers
Check in with yourself, even Heroes need help sometimes.
Because those who show up for everyone else deserve space to show up for themselves.
- past participants & supporters
- Dedicated to supporting the Frontline
